Brand & Style Guide | 同性恋色情

Brand and Style Guide

The 同性恋色情 brand is built upon a set of aspirations (what we want to be), realities (who we really are) and perceptions (what people believe about us). Simply put, the more focused our brand, the more effectively we communicate with consistency who we are and connect these three realities. This helps 同性恋色情 recruit students that believe in our core values and want to be part of what we do, it helps increase retention rates, and inspires friends and alumni to support our mission and vision.

For this purpose, the Office of Marketing and Communication has been charged to oversee, maintain and protect the 同性恋色情 brand.

There are multiple layers to a brand: purpose, personality, promise, positioning, and identity.

The Brand and Style Guide is a collection of elements that represent the College brand identity. These elements are used to connect who we are with what others perceive while eliciting an emotional response. This collection of brand identity elements includes, but is not limited to, the College name, logos, colors, elements of design, language, specific types of photography and videography, all of which are used for internal and external marketing materials, in advertisements, on the College鈥檚 official websites and social media channels, in official communications, and additional elements outlined in this style guide.

One of the most important elements of a brand is consistency. For this reason, the Office of Marketing and Communication oversees everything related to marketing and communication for the College. This includes the website, social media, admission marketing materials, external emails, anything that uses the IC logos, marketing campaigns, t-shirts, photography and videography, print vendors, the College brand and style guide, and so much more. Please help us keep the IC brand consistent and strong by always reaching out to our office for marketing and communication assistance.

Marketing Requests
As the Office of Marketing and Communication, we are here to help tell your portion of the IC story and ensure it is consistent with the overall brand of the College.

If you or your department have need for marketing or communication related materials or assistance, please visit the Marketing Requests forms below and we will be glad to work with you.

Branding and Style Guide Menu

For additional information, please contact the Office of Marketing and Communication at 217.245.3460, marketing@ic.edu or by visiting our office on the second floor of Tanner Hall.